The Eigen Revolution: Decoding Market Research in the Age of AI

1 Nov

1 NOV 2023

“Welcome to the future of market research, where data is not just a collection of numbers and text but a dynamic entity that talks, thinks, and even makes decisions. Enter Eigen, the one-stop solution for all your market research needs. Sit tight as we take you through this rollercoaster ride of innovation and insights.”

**The Old Paradigm:**
Doing Things the Hard Way

Remember the days of manually poring over spreadsheets and focus group transcripts? Of course, you do. It's like the 'dial-up internet' of market research—functional, but oh so painfully slow. Now, let's fast-forward to the present.

Eigen Talk: The Oracle for Qualitative Research

The art of understanding human behavior just got a techy twist. With Eigen Talk, your qualitative transcripts turn into a treasure trove of insights, thanks to our Gen AI-enabled Large Language Model (LLM). Whatever it is, the way you tell your story online can make all the difference.
Why Eigen Talk?
Meta-Synthesis Magic: Got years of past research gathering dust? Eigen Talk breathes new life into it by synthesizing old and new data.
Context-Aware Analysis: Dynamic environments like concept recycling are no match for the tool's adaptability.
LLM with Discipline: Guided by our 'Research & Analysis Store,' it doesn’t go off the rails like your typical GPT model.

Eigen Numbers: The Quant Wizard

Imagine running logistic regression or predictive analytics at the snap of your fingers. That's Eigen Numbers for you, with its GPT 4.0-powered mathematical prowess.
The Eigen Numbers Advantage
Automated and Accurate: Large computations for ongoing data collection? It's as automated as making instant coffee but far more satisfying.
Data-Driven Decisions: Forget guesswork; this tool offers insights that are as precise as a Swiss watch.

Eigen Sponge: The Social Whisperer
Eigen Sponge is not just another social listening tool; it's the Sherlock Holmes of the digital world. From Amazon bestsellers to Instagram reels, it gathers data like a pro detective collects clues.
The Cool Factor
**Keyword King:** Targets keywords with laser focus.
**Eigen Talk Synergy:** What’s hot and what’s not? Eigen Sponge feeds Eigen Talk, and voila, your trend analysis is ready!

Eigen Track: The e-Media Maestro

In a world where e-media changes faster than a chameleon changes color, Eigen Track keeps you ahead of the game.

This is a case study on a cosmetics brand with high TV SOV, high Spont Awareness & high Mind Measures still losing share YoY. TV is increasingly passive whereas social with its many nuances is influencing. Automated passive tracking of an individual’s media navigation broken down into incidence x time spent x topic intensity (latter facilitated by EigenSponge) provides valuable channel efficiency insights when regressed against actual Amazon purchase tracked by EigenTrack. Deploy this in brand tracking & make your mind measures data 5x effective.

Channeling the Future

- Real-Time Tracking: Correlate and establish causation with mind measures, ITB, and actual e-purchase.
- Beyond MMM: Move over, traditional Marketing Mix Modeling. Eigen Track offers real-time, actionable insights.

The Eigen Ecosystem

Each Eigen tool is a marvel in itself, but together, they form an ecosystem that transforms the way market research is conducted. Automated, accurate, and astoundingly agile, Eigen is not just a tool; it's a revolution.

So, are you ready to join the Eigen revolution? Because market research will never be the same again, and frankly, we couldn’t be happier.